Case exercise

• Build an advertising network.

• Use nail salons as a distribution network.

• Describe what are the key components of building this product, then with a backlog of features for this advertising network, explaining clearly what those features are and how you prioritize them.

• Elaborate how the tracking mechanism works

• Use various communication tools to illustrate your plan, from entity diagrams to mock ups and so on.

• Clearly explain how you’ve arrived at a certain major decision and strategy.

• If the business is successful, develop a plan to increase the supply of salons and advertisers without increasing headcount. Describe the most important features that you can build to achieve this objective.

Results

Please see my video presentation here. Note that I edited to remove the first bit introducing myself to the company.